Alexandra Hourigan
About Alexandra Hourigan
Alexandra Hourigan serves as the Audience Development Lead at Finder in Sydney, Australia, where she has worked since 2021. With over six years of experience in digital content creation, she specializes in engaging Gen-Z audiences through various platforms and hosts the 'Two Broke Chicks' podcast.
Work at Finder
Alexandra Hourigan currently serves as the Audience Development Lead at Finder, a position she has held since 2021. In this role, she focuses on strategies to engage and grow the audience base. Prior to this, she worked at Finder as a Creative Content Producer from 2017 to 2021, where she contributed to various content initiatives. Her experience at Finder spans a total of six years, during which she has developed expertise in digital content creation and audience engagement.
Previous Experience in Digital Media
Before joining Finder, Alexandra gained experience in various roles within the digital media landscape. She worked as a Contributing Writer at Elite Daily from 2016 to 2017, where she created content aimed at a young audience. Additionally, she held internships at Showpo and MTV Australia in 2016, focusing on social media, SEO, and digital media. These roles provided her with foundational skills in content creation and audience engagement.
Education and Expertise
Alexandra Hourigan studied at Macquarie University, where she earned a Bachelor of Arts in Marketing & Media from 2013 to 2016. She also completed her High School Certificate at Cherrybrook Technology High School from 2008 to 2013. Her academic background in communication and media studies complements her professional experience, particularly in creating content tailored for Gen-Z audiences across various platforms, including social media, video, and podcasts.
Podcast Hosting and Content Creation
In addition to her role at Finder, Alexandra hosts the 'Two Broke Chicks' podcast, which focuses on relatable content for young audiences. This initiative showcases her ability to connect with listeners and create engaging discussions around topics relevant to her demographic. She collaborates with freelance creatives and key opinion leaders to produce digital content that resonates with her audience.
Experience in Audience Engagement
With over six years of experience in digital content creation and audience engagement, Alexandra Hourigan has developed a strong understanding of how to effectively reach and engage target audiences. Her work across multiple platforms has equipped her with the skills necessary to create content that is both engaging and tailored to the preferences of younger demographics.