Alison Banney
About Alison Banney
Alison Banney serves as the Banking & Investments Editor at Finder, where she manages the content lifecycle for personal finance sections. With a background in public relations and journalism, she has held various roles in content creation and account management across several organizations in Sydney, Australia.
Current Role at Finder
Alison Banney serves as the Banking & Investments Editor at Finder, a position she has held since 2019. In this role, she manages the entire content lifecycle, which includes planning, writing, publishing, and optimizing content specifically for Finder's personal finance sections. Her responsibilities also encompass strategic content planning, where she employs advanced keyword research and competitor analysis to remain competitive in the market. Alison ensures that all content is engaging, well-written, and aligned with Finder's tone of voice while also being compliant and optimized for conversion.
Previous Experience in Content Creation
Prior to her current role, Alison held various positions that contributed to her expertise in content creation. She worked as a Writer at Finder for six months in 2017, followed by a two-year tenure as a Senior Writer from 2017 to 2019. Additionally, she freelanced as a Writer for The Cusp from 2017 to 2018. Her experience in these roles involved writing diverse content types, including news stories, features, reviews, and guides on personal finance topics.
Background in Public Relations
Alison has a solid background in public relations, having worked in several roles that enhanced her communication skills. She served as a Public Relations Executive at Westpac for ten months in 2015 and as a Public Relations & Communications Intern at Samaritans Foundation in 2012. Additionally, she interned at One Green Bean in 2012. These experiences provided her with valuable insights into strategic communication and stakeholder engagement.
Educational Qualifications
Alison Banney earned a Bachelor of Communications with a focus on Public Relations and Journalism from the University of Newcastle. She studied from 2010 to 2012, during which she developed foundational skills in communication, media, and content creation. This educational background supports her current role in managing content and strategic planning at Finder.
Work History Overview
Alison's work history includes a range of positions that reflect her expertise in both content creation and public relations. Before joining Finder, she worked at The Ideas Suite as an Account Executive from 2013 to 2014 and as a Senior Account Executive in 2015. She also held a position as a Senior Account Executive at Map and Page from 2015 to 2016. This diverse experience has contributed to her comprehensive understanding of the finance and content sectors.