Anthony Shakinovsky
About Anthony Shakinovsky
Anthony Shakinovsky serves as the Head of Performance at Finder in Australia, where he focuses on enhancing marketing effectiveness and understanding product demand. He has a diverse background in marketing and law, having previously worked at LivingSocial and Allen & Overy, and has extensive experience in managing partnerships with major companies.
Current Role at Finder
Anthony Shakinovsky serves as the Head of Performance for Finder in Australia, a position he has held since 2021. In this role, he is responsible for overseeing the performance of all Australian partnerships, which includes collaborating with over 200 partners such as major banks and telecom companies. His focus is on enhancing marketing effectiveness and understanding product demand through insights into customer trends. Shakinovsky emphasizes the importance of close collaboration and open communication to achieve successful outcomes in marketing initiatives.
Previous Experience at Finder
Before his current role, Anthony Shakinovsky worked at Finder as the Head of Performance - Money from 2015 to 2021. During this six-year tenure, he contributed to the company's growth by managing performance metrics and optimizing marketing strategies. His experience in this position laid the groundwork for his current responsibilities and further developed his expertise in performance marketing.
Experience at LivingSocial
Shakinovsky worked as a Senior Marketing Consultant at LivingSocial from 2013 to 2015 in Sydney, Australia. In this role, he focused on developing marketing strategies and initiatives that aimed to enhance customer engagement and drive sales. His experience at LivingSocial contributed to his understanding of the marketing landscape and equipped him with skills applicable to his future roles.
Educational Background
Anthony Shakinovsky has a diverse educational background. He studied at the University of New South Wales, where he earned a Juris Doctor in Law from 2010 to 2012. Prior to that, he attended the University of Sydney and the University of Bristol, where he studied Government and International Relations, achieving a degree in International Studies from 2007 to 2009 and 2009, respectively. Additionally, he completed a Certified Scrum Product Owner (CSPO) certification at Axis Agile in 2016.
Early Career at Allen & Overy
Before transitioning into marketing, Anthony Shakinovsky gained legal experience at Allen & Overy, where he worked as a Graduate at Law, Paralegal, and Summer Clerk from 2011 to 2013. This role provided him with foundational skills in legal analysis and client interaction, which have been beneficial in his subsequent marketing and performance roles.