Kelly Vieira ★
About Kelly Vieira ★
Kelly Vieira serves as the Members Data Officer at Finder in Sydney, Australia, a position she has held since 2021. With a background in digital marketing and data analysis, she has worked at Finder in various roles since 2012, contributing to marketing strategies and data enrichment initiatives.
Work at Finder
Kelly Vieira has been serving as the Members Data Officer at Finder since 2021, contributing to the organization's data management and analysis efforts. Prior to this role, Vieira held several positions at Finder, including Marketing Automation Manager from 2018 to 2021, Digital Marketing Specialist from 2017 to 2018, and Marketing Manager - Owned Media from 2015 to 2017. She began her career at Finder as a PR Coordinator in 2012. Throughout her tenure, she has focused on various aspects of marketing and data strategy, leveraging her extensive experience in the digital marketing landscape.
Education and Expertise
Kelly Vieira holds a Masters of Communication Management from the University of Technology, Sydney, which she completed from 2012 to 2013. She also earned a Bachelor of Communications with a focus on Writing & Cultural Studies from the same institution between 2009 and 2011. Additionally, Vieira has degrees in anthropology and German language and literature from Middle Tennessee State University. She has further enhanced her technical skills by studying JavaScript, including React and React Native, at General Assembly.
Background
Before joining Finder, Kelly Vieira gained experience as an intern at Harlequin in 2011. Her early roles at Finder included PR Coordinator and Brand Manager, where she developed skills in public relations and brand management. Over the years, she has built a diverse skill set that includes social media strategy, performance SEM, digital display, and marketing automation, which she has applied in various capacities within the organization.
Technical Skills and Tools
Kelly Vieira has demonstrated proficiency in various technical tools and methodologies. She has implemented event tracking through Segment for analysis in platforms such as Data Studio, Google Analytics, Amplitude, and BigQuery using standard SQL. Additionally, she has experience with product design tools like Miro and Figma, and has written and published content through WordPress. Her technical skills are complemented by accreditations in Google Tag Manager, Analytics, and Ads.
Writing and Analysis Contributions
Kelly Vieira's writing and analysis have been featured on platforms such as Bankrate, MSN, and MediaFeed. She specializes in consumer lending, and her expertise in this area informs her contributions to various marketing and data initiatives. Her ability to analyze consumer behavior and trends supports her work in developing effective marketing strategies.