Lily Jamieson
About Lily Jamieson
Lily Jamieson serves as the Digital Marketing Lead for Finder in the US, where she has successfully turned losses into profits by optimizing marketing strategies. With a strong background in digital marketing across various roles and companies, she has demonstrated significant revenue growth and efficiency improvements.
Work at Finder
Lily Jamieson has been serving as the Digital Marketing Lead for the US at Finder since 2022. In this role, she has focused on optimizing marketing strategies to enhance profitability. Prior to this position, she worked as the Digital Marketing Manager for the US from 2020, where she was responsible for driving marketing initiatives. She also held the position of Digital Marketing Manager for International at Finder for five months in 2020. Throughout her tenure at Finder, she has demonstrated a strong ability to pivot marketing efforts towards more profitable channels.
Education and Expertise
Lily Jamieson studied at the University of New South Wales, where she earned a Bachelor of Commerce (B.Com.) with a focus on Marketing and Management from 2009 to 2012. She further enhanced her expertise by completing the Parsons Fashion Business Essentials Certificate at Yellowbrick.co from 2023 to 2024. Her educational background supports her extensive experience in digital marketing, particularly in areas such as SEM, SEO, and performance marketing.
Background
Lily Jamieson began her career in the fashion industry as a Sales Assistant at Sportsgirl in 2010. She transitioned to digital marketing roles, starting as a Search Coordinator at Agency M Australia in 2013. Over the years, she gained significant experience at Mindshare, where she held various positions including Biddable Media Assistant, Executive, and Senior Executive, focusing on SEM, Social, and Video marketing. Prior to joining Finder, she worked at David Jones as a Digital Performance Marketing Coordinator.
Achievements
During her time at Finder, Lily Jamieson successfully grew monthly revenue by 566% from February 2021 to August 2022, demonstrating her capability in a competitive financial market. She has implemented continuous A/B testing of landing pages and ad copy to enhance campaign efficiency and maximize return on investment (ROI). Additionally, she collaborates with various business units and external account managers to identify opportunities for revenue growth and operational efficiency.