Liz Edwards
About Liz Edwards
Liz Edwards serves as the Editor-in-Chief (UK) at Finder, a position she has held since 2018. With a background in journalism and extensive experience in editorial leadership, she specializes in content creation related to significant life decisions.
Work at Finder
Liz Edwards has been serving as the Editor-in-Chief (UK) at Finder since 2018. In this role, she oversees a team of writers and video presenters, focusing on creating content that assists users in making informed decisions regarding major life events. Under her leadership, the editorial team has contributed to the growth of Finder as one of the UK's fastest-growing comparison sites. Her responsibilities include enhancing customer satisfaction and driving traffic and revenue through strategic content initiatives.
Education and Expertise
Liz Edwards holds a Postgraduate Diploma in Journalism from Cardiff University, where she studied from 1994 to 1995. Prior to this, she earned a 2:1 degree in Classics from the University of Oxford, attending from 1988 to 1992. Her educational background provides a strong foundation for her expertise in content creation, particularly in areas related to major life decisions such as retirement and relocation. She utilizes behavioral and search insights to inform her editorial strategies.
Background
Before joining Finder, Liz Edwards had an extensive career at Which?, where she worked for 11 years as a news journalist, principal news journalist, and head of news from 1997 to 2008. She then served as the Editor-in-Chief of lifestyle content at Which? from 2008 to 2018. Her experience in these roles equipped her with skills in editorial leadership and content strategy, contributing to her ability to lead award-winning teams.
Achievements
Throughout her career, Liz Edwards has led editorial teams that have received awards for their work. She has a proven track record in enhancing customer satisfaction, increasing traffic, and driving revenue through effective content strategies. Her leadership at Which? and Finder reflects her commitment to quality journalism and impactful content creation.
Skills and Specializations
Liz Edwards specializes in content creation that focuses on significant life decisions, leveraging insights from behavioral data and search trends. She possesses extensive experience in social media, video production, and data journalism, which informs her approach to editorial management. Her skill set allows her to effectively guide her team in producing relevant and engaging content for diverse audiences.