Michael Lieu
About Michael Lieu
Michael Lieu is a Digital Marketing Manager at Finder in Sydney, Australia, where he has worked since 2021. He has a background in data analysis and performance marketing, with previous roles at Elephant Room, Accordant, and Deloitte.
Work at Finder
Michael Lieu has been serving as the Digital Marketing Manager at Finder since 2021. In this role, he focuses on developing and implementing digital marketing strategies that enhance user engagement and drive conversions. His responsibilities include analyzing campaign performance and leveraging data insights to optimize marketing efforts. Based in Sydney, New South Wales, Australia, he has contributed to the company's growth through effective digital marketing initiatives.
Previous Experience in Digital Marketing
Before joining Finder, Michael held various positions in digital marketing. He worked at Elephant Room as a Senior Paid Media Manager for three months in 2021 and also served as a Paid Media Manager at the same company for six months from 2020 to 2021. Additionally, he was an Optimisation Executive and later an Optimisation Manager at Accordant from 2019 to 2020. His experience includes a focus on performance campaigns across SEM, social media, display, and programmatic advertising.
Education and Expertise
Michael Lieu studied at the University of New South Wales (UNSW), where he earned a Bachelor of Commerce with a focus on Economics. His academic background provides a strong foundation for his career in digital marketing. He specializes in crafting impactful creatives tailored to specific user segments and advocates for a marketing-science approach that utilizes data to inform campaign strategies and measure their effectiveness.
Background in Data Analysis
Michael enjoys analyzing data to derive insights that inform marketing campaigns. His previous roles, including a position as a Business Analyst at Deloitte in 2018, have equipped him with the skills to understand user behavior and assess the impact of marketing initiatives. He emphasizes the importance of data-driven decision-making in optimizing marketing strategies.
Volunteer Experience
In addition to his professional roles, Michael has experience in volunteer coordination. He served as a Volunteer Program Coordinator at Arc @ UNSW from 2016 to 2017. This role involved organizing volunteer activities and managing relationships with participants, contributing to his understanding of community engagement and program management.