Sally Mc Mullen
About Sally Mc Mullen
Sally Mc Mullen is an Audience Development Lead currently working at Finder in Sydney, Australia. With a background in journalism and content production, she has contributed to various media outlets and co-hosts the Two Broke Chicks podcast.
Current Role at Finder
Sally Mc Mullen serves as the Audience Development Lead at Finder, a position she has held since 2020. In this role, she focuses on organizing influencer campaigns and managing a team of freelance creatives. Her responsibilities include producing organic and branded content across various platforms such as YouTube, Instagram, Facebook, Twitter, and TikTok. She also manages and co-produces content for the Two Broke Chicks vertical, which was previously known as Finder Style.
Previous Experience in Journalism
Before her current role, Sally worked as an Editor at Finder from 2015 to 2020. Additionally, she has experience as a Freelance Journalist for the City of Sydney from 2017 to 2020 and contributed to Rolling Stone Australia from 2015 to 2018. Her freelance work has allowed her to publish over 1,000 bylines and produce more than 50 videos. She has also interviewed over 70 artists and hosted more than 60 podcast episodes.
Education and Qualifications
Sally Mc Mullen completed her Bachelor of Communication & Media Studies at the University of Wollongong, studying Journalism and Professional Writing from 2011 to 2013. She furthered her education by obtaining a Postgraduate Degree in Communication and Media Studies from the same university in 2014. Earlier, she achieved her Higher School Certificate at Holy Spirit College Bellambi from 2005 to 2010.
Early Career at Reader's Digest Australia
Sally began her career at Reader's Digest Australia, where she held multiple positions. She started as an Editorial Intern for two months in 2013, followed by roles as an Editorial Assistant from 2013 to 2015 and as an Editorial Coordinator from 2014 to 2015. These experiences provided her with a solid foundation in editorial processes and content creation.
Sales Experience at CTPM Australasia
Prior to her journalism career, Sally worked as an Inside Sales Executive at CTPM Australasia from 2011 to 2014. This role contributed to her diverse skill set, enabling her to understand the sales aspect of media and communication.