Sara Revsin
About Sara Revsin
Chief Marketing Officer at FinFit
Sara Revsin serves as the Chief Marketing Officer at FinFit. She joined the company through its merger with Salary Finance, leveraging her extensive experience in the financial wellbeing sector. Her strategic vision and leadership have been pivotal in aligning the marketing efforts with the company's broader goals. In her role, Sara focuses on expanding FinFit's market presence and bolstering its reputation as a leader in employee financial wellness.
Building Marketing Functions at Salary Finance
At Salary Finance, Sara Revsin played a crucial role in the company's US expansion by building out the marketing function. Her efforts were instrumental in establishing the UK-based business as a leader in the financial wellbeing space. Sara oversaw successful launches with enterprise clients, driving market penetration and elevating the company's brand in a competitive landscape.
Director of Marketing at Sun Life
Before joining FinFit, Sara Revsin was the Director of Marketing at Sun Life, following its acquisition of Maxwell Health. Her leadership was central to creating and executing a new combined go-to-market strategy for Sun Life's voluntary benefits distribution organization. This role allowed her to integrate Maxwell Health's innovative approaches with Sun Life's established framework, enhancing the company's market reach and client engagement.
Founding Team Member at Maxwell Health
As a founding team member and head of marketing at Maxwell Health, Sara Revsin significantly influenced the company's early success. Under her marketing leadership, Maxwell Health attracted over 250 broker partnerships, including more than 25% of the top 100 largest agencies in the US within three years. Her strategic initiatives and partnership-building efforts were key to Maxwell Health's rapid growth and market presence.