Alexis Pratsides
About Alexis Pratsides
Alexis Pratsides serves as the Managing Partner and Global Head of Digital at Finn Partners, where he has worked since 2021. With over 25 years of experience in digital marketing, he co-founded MintTwist, a digital agency acquired by Finn Partners to strengthen their digital presence in Europe and Asia.
Work at FINN Partners
Alexis Pratsides has served as Managing Partner and Global Head of Digital at Finn Partners since 2021. In this role, he focuses on enhancing the agency's digital capabilities, particularly in Europe and Asia. His leadership is instrumental in driving digital strategy and business growth within the organization. The position is based in London, England, and operates in a hybrid work environment.
Education and Expertise
Alexis Pratsides studied Computer Programming at the University of Hertfordshire from 1993 to 1996, where he achieved a degree in Software Engineering. His educational background laid the foundation for his extensive career in digital marketing, which spans over 25 years. He specializes in digital strategy, business strategy, business planning, and business growth.
Background
Before joining Finn Partners, Alexis co-founded MintTwist, a digital agency that was acquired by Finn Partners in 2021. He has been the Managing Director of MintTwist since 2002, contributing to its growth and success in the digital marketing sector. His career began as a Software Engineer, where he designed and built marketing databases and web interfaces for major global brands.
Achievements
Throughout his career, Alexis Pratsides has worked with notable global brands, including Disney, BT, Jack Daniels, Dell, Texaco, Microsoft, and Apple. His experience in designing marketing databases and web interfaces has significantly impacted the digital marketing landscape. His leadership at MintTwist and now at Finn Partners reflects his commitment to advancing digital strategies in the industry.