Joe Harkins
About Joe Harkins
Joe Harkins is a Partner in Integrated Marketing at FINN Partners in Nashville, Tennessee, with extensive experience in strategic marketing for financial services institutions. He has served on various community and professional boards and has a strong educational background from Vanderbilt University.
Work at FINN Partners
Joe Harkins has been serving as a Partner in Integrated Marketing at FINN Partners since 2021. In this role, he focuses on providing strategic marketing solutions tailored to the needs of clients. His expertise in integrated marketing allows him to effectively manage campaigns that enhance brand visibility and engagement.
Education and Expertise
Joe Harkins studied at Vanderbilt University, where he earned a Bachelor of Arts (B.A.) in History. He also attended Woodberry Forest School and Henry Clay High School, where he focused on Science and Mathematics. His educational background supports his extensive experience in strategic marketing, particularly within the financial services sector.
Background
Joe Harkins has a diverse professional background in marketing and leadership roles. He has worked at various firms, including GS&F, Wheelhouse Marketing Advisors, and J&A Integrated Thinking. His experience spans over two decades, during which he has contributed to the marketing strategies of numerous financial institutions and blue-chip brands.
Community Involvement
Joe Harkins has actively participated in community initiatives. He was a member of the Williamson County Planning Commission's Grassland Village Advisory Committee for three years. Additionally, he contributed to the Nashville Area Chamber of Commerce's Vital Signs Action Team and Moving Forward Community Engagement Team for three years each. He also served on the Board of Directors for the Nashville Vanderbilt Club and held the position of Vice President on the Board of Directors for The Citizens for Brentwood Green Space.
Achievements in Marketing
Throughout his career, Joe Harkins has provided strategic marketing leadership to over 20 financial services institutions, including AREA Bank, CapStar Bank, Cash1, and Woodmont Investment Counsel. His portfolio includes work with notable brands such as Beech Aircraft, Bridgestone/Firestone, and Six Flags Corporation, showcasing his ability to handle high-profile marketing projects.