Shannon Brewer Riggs
About Shannon Brewer Riggs
Shannon Brewer Riggs serves as the Managing Partner of the Pacific Northwest Strategic Communications Business Unit at FINN Partners, where she specializes in corporate narratives and digital media. With a background in Broadcast Journalism and Public Relations, she has significantly influenced the craft brewing industry in New Hampshire and has extensive experience in crisis communications across various sectors.
Work at FINN Partners
Shannon Brewer Riggs currently serves as the Managing Partner of the Pacific Northwest Strategic Communications Business Unit at FINN Partners. She has held this position since 2022, operating from the Portland, Oregon Metropolitan Area. In this role, she focuses on defining corporate narratives and leveraging digital and sponsored media to enhance communication strategies for clients.
Education and Expertise
Shannon Brewer Riggs has a comprehensive educational background in communications. She studied at Gonzaga University, where she achieved degrees in Broadcast Journalism and Public Relations. Additionally, she attended the University of San Diego, focusing on Communications, and the University of North Dakota, where she studied Communications: Broadcast Journalism and Public Relations, as well as Sociology. Her expertise includes crisis communications and integrated communications programs for Fortune 500 companies.
Background
Before joining FINN Partners, Shannon Brewer Riggs worked at LANE as a Partner for 14 years, from 2006 to 2020, in Seattle, Washington. She also held various roles at the Campaign for Tobacco-Free Kids and the American Legacy Foundation, where she served as a spokesperson and advocate. Her career spans over two decades, during which she has collaborated with notable brands such as First Republic Bank, Logitech, and Travel Portland.
Achievements
Shannon Brewer Riggs is recognized for her significant contributions to the craft brewing industry in New Hampshire, where she played a role in redefining beer. She co-founded the American Legacy Foundation's 'truth initiative', a national movement against tobacco use, which received awards for its impact. Her work encompasses a diverse range of industries, including banking, finance, technology, consumer products, food and beverage, healthcare, and tourism.