Victoria Petrock
About Victoria Petrock
Victoria Petrock serves as Vice President and Senior Content Strategist at FINN Partners, where she leverages her expertise in consumer behavior and digital technology. With a background that includes significant roles at Insider Intelligence and eMarketer, she holds advanced degrees in Marketing and Library & Information Science.
Work at FINN Partners
Victoria Petrock has been serving as Vice President and Senior Content Strategist at FINN Partners since 2021. In this role, she utilizes her expertise in consumer behavior and digital technology to develop strategic communications programs for clients. Her work focuses on integrating marketing strategies with emerging technology trends to enhance client engagement and effectiveness. Petrock operates from both the New York and St. Louis offices, contributing to a diverse range of projects that align with the firm's objectives.
Previous Experience at Insider Intelligence
Before joining FINN Partners, Victoria Petrock worked at Insider Intelligence, formerly known as eMarketer, from 2016 to 2021. As Principal Analyst for Demographics, DEI & Consumer Behavior, she conducted in-depth analyses of consumer trends and behaviors. This role allowed her to develop insights that informed marketing strategies and business decisions. Her experience at Insider Intelligence contributed to her understanding of the intersection between consumer behavior and digital marketing.
Background in Research and Analysis
Victoria Petrock has a solid background in research and analysis, having worked at eMarketer as Principal Analyst for Industries from 2010 to 2016. In this position, she focused on industry-specific trends and their implications for businesses. Prior to that, she served as Director of Research Services at FleishmanHillard from 2007 to 2010. Her roles have consistently involved analyzing data and trends to support strategic decision-making in marketing and communications.
Education and Expertise
Victoria Petrock holds a Master of Business Administration (MBA) in Marketing from NYU Stern School of Business. She also earned a Master of Library & Information Science (MLIS) from Rutgers University and a Bachelor of Arts (AB) in Communications from the University of Michigan. Her educational background equips her with a comprehensive understanding of marketing principles, information science, and communication strategies, which she applies in her professional roles.
Skills in Strategic Communications
Victoria Petrock possesses strong skills in creating strategic communications programs tailored for public relations and marketing consultancy clients. Her ability to identify and analyze emerging technology trends enables her to craft effective communication strategies that resonate with target audiences. This expertise is essential in her current role at FINN Partners, where she focuses on enhancing client visibility and engagement through targeted content strategies.