Zaria Pinchbeck
About Zaria Pinchbeck
Zaria Pinchbeck is the Managing Partner for Consumer EMEA at FINN Partners, where she has worked since 2019. She has a strong background in public relations, crisis management, and corporate social responsibility, with previous roles at ZPR Ltd. and Asda Stores Ltd.
Work at FINN Partners
Zaria Pinchbeck serves as the Managing Partner for Consumer EMEA at FINN Partners. She has held this position since 2019, contributing to the firm's strategic initiatives in the consumer sector. Her role involves overseeing communication strategies and ensuring alignment with the company's objectives across the EMEA region.
Previous Experience at ZPR Ltd.
Before joining FINN Partners, Zaria Pinchbeck worked at ZPR Ltd. as Managing Director from 2001 to 2019. During her 18 years at the company, she was instrumental in shaping the agency's approach to consumer public relations, particularly in the Soho area of London.
Background in Public Relations at Asda Stores Ltd.
Zaria Pinchbeck began her career in public relations at Asda Stores Ltd., where she served as Head of PR from 1994 to 2001. In this role, she developed and implemented communication strategies that enhanced the brand's public image and engagement with consumers.
Education and Expertise
Zaria Pinchbeck has a strong educational background, holding an MBA from the University of Bradford, which she completed from 1995 to 1998. She also studied at Northumbria University from 1986 to 1989. In addition, she earned a Certificate in Digital Marketing from Squared Online in 2014, further enhancing her skills in digital communications and consumer engagement.
Skills in Crisis Management and Internal Communications
Zaria Pinchbeck possesses expertise in crisis management, focusing on effective communication strategies during challenging situations. She is also skilled in internal communications, promoting efficient information flow within organizations. Her background includes corporate social responsibility (CSR), where she integrates ethical practices into communication strategies.