Alvin Borlaza

Associate Director, UX Research And Digital Adoption Strategy @ FINRA

About Alvin Borlaza

Alvin Borlaza serves as the Associate Director of UX Research and Digital Adoption Strategy, bringing over 15 years of experience in interface design and usability evaluation. He has a strong background in enhancing user experiences, having held various roles at organizations such as FINRA and ISS.

Current Role at FINRA

Alvin Borlaza serves as the Associate Director of UX Research and Digital Adoption Strategy at FINRA. He has held this position since 2022, contributing to the organization's efforts in enhancing user experience and digital strategies. His role involves overseeing UX research initiatives and implementing strategies that promote user engagement and adoption of digital tools.

Previous Experience at FINRA

Prior to his current role, Borlaza worked at FINRA in various capacities. He was a Senior UX Designer and Usability Specialist from 2013 to 2022, where he focused on improving user experiences. He also held the position of Senior User Interface Web Developer for six months in 2012. His extensive tenure at FINRA allowed him to develop a deep understanding of user-centered design within the financial regulatory context.

Professional Background in User Interface Development

Borlaza has over 15 years of experience in interface design and usability evaluation. He worked as a Senior Software Engineer and User Interface Developer at ISS, an MSCI Brand, from 2006 to 2012. Additionally, he spent five years at Web Elite, LLC as a Senior User Interface Developer from 2001 to 2006. His background includes architecting websites and analyzing design for optimal usability.

Education and Expertise in Information Management

Alvin Borlaza earned a Master’s Degree in Information Management with a focus on UI/UX and Human-Computer Interaction from the University of Maryland College Park. His educational background supports his expertise in user experience design and digital strategy, equipping him with the skills necessary to enhance user interactions in various digital environments.

Skills and Competencies

Borlaza demonstrates strong interpersonal skills and versatility in client interactions. He is capable of obtaining security clearance if required. His proven ability to manage multiple tasks in high-pressure environments complements his technical skills in usability evaluation and interface design, making him a valuable asset in any UX-focused role.

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