Gilian Ortillan
About Gilian Ortillan
Gilian Ortillan is the Brand Marketing Team Lead at Fintel Connect, with extensive experience in digital marketing and a background in business administration and marketing communications.
Company
Gilian Ortillan is currently working at Fintel Connect, a company based in Vancouver, British Columbia, Canada. Fintel Connect operates in the finance and tech sectors, focusing on providing marketing solutions for financial institutions.
Title
Since 2020, Ortillan has been serving as the Brand Marketing Team Lead at Fintel Connect. In this role, Ortillan is responsible for overseeing the brand marketing strategies and initiatives of the company.
Previous Roles
Before joining Fintel Connect, Ortillan was the Digital Marketing Lead at Ensemble Travel Group from 2013 to 2020. Prior to that, Ortillan owned and operated Get Untangled, where they worked as an Online Marketing Specialist from 2012 to 2016. Other roles include Web/Social Media Administrator at Options Community Services from 2010 to 2013, Sales Office Coordinator at Securit from 2009 to 2010, English Instructor at International House from 2006 to 2007, English/Music Teacher at Ritsumeikan University from 2005 to 2006, and Freelance Web Designer from 2002 to 2003.
Education and Expertise
Ortillan holds a Post-Graduate Diploma in Business Administration from the Beedie School of Business at Simon Fraser University (2019-2021). Additionally, Ortillan achieved a Management Certificate with Distinction in Marketing Communications from the British Columbia Institute of Technology (2011-2012) and a Bachelor of Arts in English from Kwantlen Polytechnic University (2006-2008). Lastly, Ortillan earned a Certificate in Teaching English as a Foreign Language (TEFL) from Archer College in 2004.
Key Projects
Ortillan has led multiple key projects including the development of an in-house email marketing platform, integrating front-end development with automated landing page generation and API development for analytics. Other notable projects include a PHP/XML-based digital ad network system that automated ad display, and a system that automated the production of landing pages via XML. Ortillan also transformed static emails into lead-generating tools by integrating landing pages with customized contact forms.
Presentations and Meetings
Ortillan presented a session titled 'How to Take the Guesswork out of Email Marketing' to over 100 agents at a company's annual conference. This presentation emphasized actionable strategies for email automation and content testing. Additionally, Ortillan leads bi-weekly digital marketing meetings to facilitate team communication, recognize achievements, and identify growth opportunities.