Maritza Perez Borrero
About Maritza Perez Borrero
Maritza Perez Borrero serves as the Sales Manager for Colombia at Fio Corporation, a position she has held since 2016. With a strong background in logistics operations, marketing, and health service management, she has over two decades of experience in the healthcare sector.
Work at Fio Corporation
Maritza Perez Borrero has served as the Sales Manager for Colombia at Fio Corporation since 2016. In this role, she has been responsible for overseeing sales operations, developing strategies to enhance market presence, and managing client relationships. Her tenure at Fio spans eight years, during which she has contributed to the company's growth in the Colombian market.
Previous Experience in Sales and Marketing
Before joining Fio Corporation, Maritza worked at Alere, Colombia, as a Sales and Marketing Manager from 2015 to 2016. In this position, she focused on sales strategies and marketing initiatives to promote health-related products. Prior to this role, she served as a Product Manager at Alere from 2013 to 2015, where she managed product development and market introduction efforts.
Educational Background
Maritza Perez Borrero has a diverse educational background in health services and management. She studied at Pontificia Universidad Javeriana, earning a degree in Bacteriology and Clinical Laboratory from 1989 to 1994. She furthered her education at Universidad de Los Andes, obtaining a specialization in Health Quality Management from 1999 to 2001. Additionally, she completed a specialization in Sales and Marketing Management from 2007 to 2008 and received training in Six Sigma methodologies in 2007.
Expertise in Health Services and Logistics
Maritza has expertise in defining and executing logistics operations related to purchasing and inventory management. She has designed and implemented cost-effective health service projects at a national level. Her experience includes developing continuous education programs that focus on technical, administrative, and quality aspects to meet high standards in health services.
Skills in Marketing Management and Sales
Maritza possesses strong skills in marketing management and sales. She has experience in designing and developing marketing and sales plans aimed at product positioning and introduction. Her background in health services combined with her marketing expertise allows her to effectively contribute to the strategic goals of her organization.