Adrian Palacios
About Adrian Palacios
Adrian Palacios is a Senior Manager of Marketing Analytics at Firebolt, where he has worked since 2024. He has extensive experience in marketing analytics, having held various positions at companies such as DigitalOcean, SendGrid, and TED Conferences.
Work at Firebolt
Adrian Palacios has been serving as the Senior Manager of Marketing Analytics at Firebolt since 2024. In this role, he is responsible for overseeing marketing analytics initiatives, leveraging data to drive marketing strategies and improve performance. His expertise in analytics supports the company's objectives in optimizing marketing efforts and enhancing customer engagement.
Previous Experience in Marketing Analytics
Prior to joining Firebolt, Adrian Palacios held several key positions in marketing analytics. He worked at DigitalOcean as Senior Manager of Marketing Analytics & Operations from 2020 to 2024, where he managed analytics operations and contributed to marketing strategy development. Before that, he served as a Senior Web Analyst at SendGrid from 2015 to 2020, focusing on web analytics and performance metrics.
Background in Web Analytics
Adrian's career in web analytics began at TED Conferences, where he worked as a Web Analyst from 2012 to 2013. He then transitioned to StreetEasy as a Digital Analyst from 2013 to 2015, gaining experience in digital marketing and data analysis. His foundational role in analytics was at Foundation Center as an Editorial Associate in 2006, followed by a position as Director of Interactive Strategies at Sherman Advertising from 2007 to 2011.
Education and Expertise
Adrian Palacios studied at The University of New Mexico from 2003 to 2006. His educational background laid the groundwork for his career in marketing analytics and data-driven decision-making. His expertise encompasses various aspects of marketing analytics, operations, and web analytics, contributing to his effectiveness in his current role.