Ariel Fish
About Ariel Fish
Ariel Fish is a Senior Demand Generation Manager and Campaigns Lead at Firebolt, with a strong background in demand generation and marketing strategy. She has held various roles in notable companies, including DigitalOcean and Intel Corporation, and possesses an MBA from NYU Stern School of Business.
Work at Firebolt
Ariel Fish currently serves as the Senior Demand Generation Manager - Campaigns Lead at Firebolt. She has held this position since 2024, contributing to the company's marketing efforts for approximately seven months. In this role, she focuses on developing and executing demand generation campaigns that align with the company's growth objectives.
Previous Experience at DigitalOcean
Ariel Fish has significant experience at DigitalOcean, where she worked in various demand generation roles. From 2022 to 2023, she served as the Director of Demand Generation. Prior to that, she was the Senior Manager of Demand Gen Campaigns from 2020 to 2022 and the Senior Manager of Events / Demand Generation from 2018 to 2020. Her tenure at DigitalOcean spanned over four years, during which she played a pivotal role in enhancing the company's marketing strategies.
Education and Expertise
Ariel Fish holds a Bachelor of Arts in Broadcast Journalism from New York University, where she studied from 2000 to 2004. She also earned a Master of Business Administration from NYU Stern School of Business, specializing in Marketing, Entertainment, Media & Technology, and Entrepreneurship & Innovation from 2008 to 2010. Her educational background supports her expertise in demand generation and marketing strategies.
Background in Marketing and Events
Ariel Fish has a diverse background in marketing and events management. She worked as a Production Manager and Marketing Coordinator at SportsNet New York from 2008 to 2010. Additionally, she held various demand generation and events management roles at companies such as Intel Corporation, Mashery, and TIBCO Software Inc. Her experience includes leading marketing strategies that contributed to significant milestones in the tech industry.
Achievements in Demand Generation
Ariel Fish has played a key role in leading marketing strategies that contributed to a successful IPO and two acquisitions in the tech industry. She specializes in creating marketing strategies that align with Product-Led Growth (PLG) strategies and utilizes experimentation and testing to optimize marketing performance and drive revenue growth. Her comprehensive skill set includes financial management and reporting, which supports her marketing strategy and operations.