Itay Waisman
About Itay Waisman
Itay Waisman is the Head of Demand Generation at Firebolt, where he has worked since 2020. He has extensive experience in marketing, having held various roles at companies such as AppsFlyer, K Logic Future Marketing, and Whatslly.
Current Role at Firebolt
Itay Waisman serves as the Head of Demand Generation at Firebolt, a position he has held since 2020. In this role, he is responsible for developing and executing strategies to drive demand for Firebolt's cloud-native optimization solutions. His focus includes optimizing marketing campaigns and enhancing lead generation efforts to support the company's growth objectives.
Previous Experience in Marketing
Prior to his current role, Waisman held various marketing positions. He worked at AppsFlyer as the Head of Demand Generation from 2019 to 2020 and as a Senior Online Marketing Manager from 2016 to 2019. He also served as the Online Marketing Manager at AppsFlyer for one year in 2015. Additionally, he was the Head of Marketing at Whatslly for six months in 2020 and the Head of Mobile at K Logic Future Marketing from 2014 to 2015.
Education and Qualifications
Itay Waisman holds a Master's degree in Business Administration (MBA) from Tel Aviv University, which he completed from 2013 to 2016. He also earned a Bachelor's degree in Finance from Bar-Ilan University, studying there from 2007 to 2009. Furthermore, he has attended Ben-Gurion University of the Negev, enhancing his academic background in relevant fields.
Career Development in Marketing
Waisman's marketing career began at K Logic Future Marketing, where he worked as a PPC and Performance Senior Account Manager from 2010 to 2014. His experience in mobile marketing and performance management laid the foundation for his subsequent roles in demand generation and online marketing, contributing to his expertise in the field.
Professional Background
Itay Waisman has a diverse professional background in marketing, with significant experience in demand generation, online marketing, and performance management. His roles have spanned various companies and positions, primarily in Israel, where he has developed a strong understanding of the marketing landscape and strategies to drive business growth.