Sharon Enkaoua
About Sharon Enkaoua
Sharon Enkaoua is a Marketing Operations Manager with extensive experience in optimizing marketing technology and workflows. She has held various roles in marketing operations and business development across several companies since 2015.
Current Role at Firebolt
Sharon Enkaoua serves as the Marketing Operations Manager at Firebolt, a position she has held since 2021. In this role, she focuses on managing and optimizing automated marketing workflows, which are essential for nurturing leads and ensuring accurate attribution. She collaborates closely with the Business Applications team to facilitate seamless integration between HubSpot and Salesforce, enhancing the efficiency of marketing operations.
Previous Experience at Similarweb
Prior to her current position, Sharon worked at Similarweb as the Marketing Operations Manager for eight months in 2021. She also held the role of CMS & Marketing Automation Manager at Similarweb from 2020 to 2021 for one year. During her time there, she was involved in optimizing marketing processes and enhancing the company's marketing technology stack.
Educational Background
Sharon Enkaoua studied at IDC Herzliya, where she earned a Bachelor’s degree in Business with a specialization in Marketing from 2013 to 2016. She furthered her education at the same institution, obtaining a Master of Business Administration (MBA) with a focus on the Management of Fast-Growth, Innovative Companies from 2016 to 2017. Additionally, she attended Stanislas Cannes from 2012 to 2013.
Internship Experience
Sharon has gained valuable experience through various internships. She worked as a Business Marketing Intern at Preen.Me for two months in 2015. In 2017, she completed a six-month internship as a Business Development Intern in the MBA Program at Utab Media. Additionally, she worked as a Freelance Translator at Gigawatt Global for one month in 2017. These roles contributed to her understanding of marketing and business development.
Specialization in Marketing Operations
Sharon specializes in managing and optimizing automated marketing workflows, which are critical for lead nurturing and attribution. She is responsible for maintaining CRM hygiene, which includes data cleaning and lead scoring. Her expertise ensures that marketing operations run smoothly and effectively, supporting the overall goals of her team.