Annie Spaulding
About Annie Spaulding
Annie Spaulding serves as the Director of Ecommerce at Fireclay Tile, where she leverages over a decade of experience in eCommerce and digital marketing to drive innovative strategies. She has a proven history of managing large-scale projects and aligning teams to achieve common objectives.
Current Role as Director Of Ecommerce
Annie Spaulding currently serves as the Director Of Ecommerce at Fireclay Tile, a position she has held since 2022. In this role, she oversees the company's online sales strategy and operations, focusing on enhancing the customer experience and driving revenue growth. Her leadership is characterized by a data-driven approach that aligns various teams towards common objectives. She has a proven ability to manage large-scale projects effectively, ensuring that all aspects of ecommerce operations run smoothly.
Previous Experience at Fireclay Tile
Before her current role, Annie Spaulding worked at Fireclay Tile as the Senior eCommerce Manager from 2021 to 2022. In this position, she was responsible for managing ecommerce initiatives and optimizing online sales channels. Her experience at Fireclay Tile contributed to her understanding of the company's brand and customer base, which she now leverages in her directorial role.
Educational Background in Journalism and Public Relations
Annie Spaulding studied at Loyola University Chicago, where she earned a Bachelor of Arts (B.A.) degree in Journalism and Public Relations from 1999 to 2003. This educational background provided her with strong communication skills and a foundation in strategic messaging, which are essential in her ecommerce and digital marketing roles.
Diverse Career in Ecommerce and Digital Marketing
Annie Spaulding has over 10 years of experience in ecommerce and digital marketing across various sectors. She has held multiple positions at Groupon, including Manager of Online Merchandising and Senior Manager of Merchandising Optimization. Her expertise extends to managing ecommerce operations for different business models, including online, on-air, and brick-and-mortar environments. This diverse experience has equipped her with a comprehensive understanding of the digital landscape.
Leadership and Team Development Skills
Annie Spaulding demonstrates strong leadership skills, particularly in building and developing teams. She focuses on goal setting, time management, and training to ensure team members are aligned with the company's objectives. Her creative problem-solving approach has been instrumental in driving team performance and achieving project goals throughout her career.