Sarah Roorda
About Sarah Roorda
Sarah Roorda serves as the National Strategic Accounts Manager at Fireclay Tile, where she has worked since 2016. With a background in architectural sales and marketing communications, she specializes in account strategy, contract negotiation, and brand development.
Work at Fireclay Tile
Sarah Roorda has served as the National Strategic Accounts Manager at Fireclay Tile since 2016. In this role, she develops long-term account strategies for national brands and key corporate clients. Her responsibilities include leading program development and logistics, ensuring that the company meets the needs of its strategic partners. Roorda's expertise in national account contract negotiation and business development contributes to the growth and success of Fireclay Tile in the competitive market.
Previous Experience in Architectural Sales
Before joining Fireclay Tile, Sarah Roorda worked at Porcelanosa as an Architectural Sales professional from 2014 to 2016. During her tenure in New York, she focused on commercial sales, developing strategies to engage with key clients. Additionally, she held the position of Marketing Communications Manager at Stone Source from 2007 to 2014, where she managed marketing initiatives and communications strategies. Her experience in these roles has equipped her with a strong foundation in architectural sales and marketing.
Education and Expertise
Sarah Roorda earned a Bachelor's degree in Business and Communications from Calvin University, where she studied from 2001 to 2005. Her educational background supports her expertise in national account contract negotiation, business development, and brand strategy. Roorda specializes in creative direction and project management within the architectural sales strategy domain, making her a valuable asset in her current role.
Background in Marketing and Communications
Prior to her work in architectural sales, Sarah Roorda gained experience as a Corporate Marketing Specialist at Steelcase from 2004 to 2007. This role provided her with insights into corporate marketing strategies and communications. Her diverse background in marketing and sales across various companies has contributed to her comprehensive understanding of the industry and her ability to drive successful outcomes for her clients.