Edward Stephen
About Edward Stephen
Edward Stephen serves as the Senior Director of Marketing at Firmex, where he has worked since 2021 after holding various roles within the company since 2012. He has a background in digital marketing, a degree in Psychology from the University of Guelph, and has demonstrated entrepreneurial skills through a personal music streaming project.
Current Role at Firmex
Edward Stephen serves as the Senior Director of Marketing at Firmex, a position he has held since 2021. In this role, he is responsible for overseeing marketing strategies and initiatives that drive the company's growth. His leadership focuses on leveraging digital marketing techniques to enhance Firmex's market presence and customer engagement. Edward's experience in the marketing field allows him to implement effective campaigns that align with the company's objectives.
Previous Experience at Firmex
Edward Stephen has a substantial history with Firmex, having worked in various capacities since 2012. He initially joined as the Senior Manager of Digital Marketing, where he contributed for five years. Following this, he advanced to the role of Director of Demand Generation from 2017 to 2021. Throughout his tenure, he played a significant role in establishing the digital marketing practice at Firmex, contributing to its recognition as one of Canada's fastest-growing technology companies.
Education and Expertise
Edward Stephen earned a Bachelor of Arts (Honours) in Psychology from the University of Guelph, completing his studies from 2001 to 2005. His educational background complements his professional experience, particularly in understanding consumer behavior. He possesses technical skills in JavaScript, HTML, and CSS, which he combines with strategic marketing capabilities. Edward is proficient in managing PPC campaigns and conversion rate optimization, utilizing tools such as Google Analytics and Pardot.
Entrepreneurial Project
In addition to his corporate roles, Edward Stephen developed and launched a personal project that involves a music streaming and payment website. This initiative highlights his entrepreneurial skills and creativity, showcasing his ability to identify market opportunities and execute innovative solutions in the digital space.
Early Career at Gap Adventures
Before his extensive career in marketing, Edward Stephen worked as an Adventure Specialist at Gap Adventures for one year from 2008 to 2009. This role provided him with valuable experience in customer engagement and service, contributing to his overall professional development in the marketing sector.