Aly De Blasis
About Aly De Blasis
Aly De Blasis is the B2C Marketing Manager at First Financial Bank in Cincinnati, Ohio, with a background in marketing roles at Cincinnati Ballet, Pep Promotions, and General Data Company, Inc.
Title and Current Role
Aly De Blasis serves as the B2C Marketing Manager at First Financial Bank, located in Cincinnati, Ohio, United States. In this role, Aly develops and executes consumer marketing campaigns, contributing to the growth of the bank's consumer banking segment. Aly also leads cross-functional teams to align marketing strategies with the bank’s goals and communicates these strategies effectively to ensure departmental clarity and alignment.
Past Professional Experience
Aly De Blasis has a diverse background in marketing and analytics, spanning several sectors. Aly worked at Cincinnati Ballet as Associate Director of Marketing from 2017 to 2020. Before that, Aly was an Account Executive at Pep Promotions in 2016-2017, and a Marketing Manager at General Data Company, Inc. from 2013 to 2016. Earlier in Aly's career, Aly interned at American Modern Insurance Group as a Rater Analyst Intern in 2012 and at UQ Marketing as a Brand Representative Intern in 2011. Additionally, Aly served as a Sales and Marketing Representative at Sunshine Vacations from 2007 to 2011.
Education Background
Aly De Blasis holds a Bachelor of Science in Business Administration with a major in Marketing from The Ohio State University’s Max M. Fisher College of Business, where Aly studied from 2009 to 2013. Aly also completed high school at Sycamore High School, attending from 2005 to 2009.
Expertise in B2C Marketing
Aly has extensive expertise in B2C marketing, having successfully developed and implemented comprehensive marketing strategies that foster growth and enhance user experience. Aly’s role at First Financial Bank includes handling digital and mobile banking tools, managing online banking services, setting up real-time alerts, mobile deposits, and bill payments. Aly also integrates financial accounts, manages loans and credit cards through digital platforms, ensures online banking security, and educates users about digital banking tools.
Track Record of Relationship Building
Known for building long-term relationships with partners, Aly De Blasis maintains a personal commitment to excellent service, effectively balancing consumer needs with company objectives. Aly is recognized for a proven track record in fast-paced marketing environments, focusing on enhancing user experience and implementing measures for fraud prevention and security in digital banking.