Eric Malo
About Eric Malo
Eric Malo is the Digital Analytics Manager at First Financial Bank, with over a decade of experience in digital marketing and analytics.
Digital Analytics Manager at First Financial Bank
Eric Malo has been serving as a Digital Analytics Manager at First Financial Bank since March 2020. In this role, he focuses on leveraging data to optimize digital channels and enhance the bank's online presence. His responsibilities include analyzing customer behavior, monitoring key performance metrics, and driving data-informed strategies for digital marketing initiatives.
Associate Vice President at Fifth Third Bank
Eric Malo worked at Fifth Third Bank as an Associate Vice President, Digital Marketing Analyst, from 2015 to 2020. During his five-year tenure, he played a crucial role in analyzing digital marketing campaigns and developing strategies to improve online customer engagement. His work involved close collaboration with various teams to ensure that marketing efforts were data-driven and quantitatively supported.
Digital Analyst at Barefoot Proximity
From 2012 to 2015, Eric Malo was employed at Barefoot Proximity as a Digital Analyst in the Cincinnati, Ohio area. In this capacity, he was responsible for monitoring and interpreting digital marketing data, providing actionable insights, and supporting strategic planning for digital campaigns. His analytical skills helped the agency in optimizing its advertising and communication strategies.
Educational Background
Eric Malo attended Miami University from 2006 to 2010, where he earned a Bachelor of Science in Accounting. Additionally, he pursued a course of study in Management Information Systems, giving him a robust foundation in both financial and technological disciplines. This dual focus prepared him for his transition into digital analytics and marketing.
Early Career and Transition
Eric Malo began his career as a Financial Analyst at Rx 'n Go shortly after graduating from Miami University. He worked there for five months before moving into digital marketing, starting with a role as Sr. Internet Marketing Consultant at Rise Interactive from 2011 to 2012. His shift from financial analysis to digital marketing marked the beginning of his long-term involvement in the digital analytics field.