Erica Peace
About Erica Peace
Erica Peace is the Retail Market President at First Financial Bank's Cincinnati Headquarter Market, overseeing sales, service productivity, and customer experience across multiple Financial Center locations.
Current Role at First Financial Bank
Erica Peace serves as the Retail Market President at First Financial Bank, headquartered in Cincinnati. In this role, she oversees sales and service productivity, manages operations, and ensures an optimal customer experience across multiple Financial Center locations. Her responsibilities include driving business growth through the development of deposits, assets, fee-based services, and customer retention. She is also involved in evaluating employee performance and creating opportunities for career advancement.
Educational Background
Erica Peace completed her Bachelor of Arts (BA) in Communications and Marketing at Northern Kentucky University. She studied from 1998 to 2003, gaining valuable insights and skills that she has applied to her career in the financial services industry.
Leadership and Employee Development
In her capacity as Retail Market President, Erica Peace places a strong emphasis on employee development. She provides regular feedback, evaluates performance, and offers challenging opportunities for career growth. Erica is committed to developing a talent pool to ensure adequate staffing and effective succession planning. She rewards employees for their accomplishments, fostering a motivating environment.
Risk Management Responsibilities
Erica Peace is accountable for risk management at First Financial Bank. She ensures compliance with established policies and procedures, encourages the exchange of ideas to elevate concerns, and operates within the Bank's risk appetite. Her actions and those of her team are directed towards driving a positive customer experience while maintaining a focus on risk management.