Jennie Overholts
About Jennie Overholts
Jennie Overholts is the Sr. Manager of Digital Marketing at First Financial Bank in Cincinnati, Ohio, known for her passion for data-driven strategies and creative problem-solving.
Sr. Manager, Digital Marketing at First Financial Bank
Jennie Overholts currently holds the title of Sr. Manager, Digital Marketing at First Financial Bank in Cincinnati, Ohio. In this role, she spearheads digital marketing strategies and initiatives, leveraging her expertise to drive data-driven results. Jennie's role involves supervising various digital channels to create and implement revenue-generating strategies while ensuring cohesive and effective online marketing efforts.
Previous Roles at First Financial Bank
Jennie Overholts' tenure at First Financial Bank spans multiple roles. From 2019 to 2023, she was the Web Marketing Manager, focusing on enhancing the bank's online presence. Prior to that, she served as the Digital Content Marketing Manager for one year, where she developed and executed digital content initiatives. From 2016 to 2018, she took on the role of Consumer Marketing Manager, handling consumer-focused campaigns. Her journey at the bank began as a Product Marketing Specialist from 2014 to 2016, where she managed product-focused marketing strategies.
Marketing Manager at Chaco Credit Union
Before joining First Financial Bank, Jennie Overholts served as the Marketing Manager at Chaco Credit Union in Hamilton, Ohio. During her six-year tenure from 2008 to 2014, she was responsible for developing and executing marketing strategies to enhance the credit union’s visibility and engagement. Her role involved creating marketing campaigns, managing promotional activities, and improving customer outreach efforts.
Writer + Producer Creative Services at LOCAL 12, WKRC-TV
Jennie Overholts worked at LOCAL 12, WKRC-TV in Cincinnati as a Writer + Producer in Creative Services from 2003 to 2008. In this capacity, she was involved in content creation and production, contributing to various projects aimed at boosting the station’s viewership and engagement. Her responsibilities included scriptwriting, producing promotional content, and contributing creatively to the station’s service offerings.
Education and Background
Jennie Overholts studied Mass Communication/Media Studies at Miami University, achieving a bachelor's degree. Her educational background provided her with a strong foundation in media and communication theories, which she has effectively applied throughout her career in marketing and digital strategies. Known for her passion for data-driven results and creating omnichannel strategies, Jennie is also a wordsmith and meme lover with a keen eye for detail and a strong sense of curiosity.