Jim Cross
About Jim Cross
Jim Cross is an Enterprise Product Manager at First Financial Bank and VP Product Development Manager at Fifth Third Bank, with 20 years of experience in the banking industry.
Current Positions at First Financial Bank and Fifth Third Bank
Jim Cross is actively engaged in dual roles within prominent financial institutions. He currently serves as the Enterprise Product Manager at First Financial Bank in Cincinnati, Ohio. Simultaneously, he holds the position of VP Product Development Manager at Fifth Third Bank in the Cincinnati, Ohio Area. These roles involve overseeing product development and managing various financial products and services.
Education and Expertise in Marketing
Jim Cross pursued his higher education at the University of Dayton, where he studied Marketing and earned a Bachelor of Science degree from 1993 to 1997. His academic background has laid a strong foundation for his professional journey in the banking industry, helping him develop a deep understanding of market dynamics and product development.
Extensive Experience in the Banking Industry
With 20 years of experience in the banking sector, all with Fifth Third Bank, Jim Cross has developed significant expertise in various aspects of banking. His career includes managing the Market Research team for 5 years, leading the Marketing Analytics team for 4 years, and overseeing the Deposit Product Development team for 7 years. He also spent 4 years in Consumer Loan Product Development, demonstrating a wide-ranging proficiency in banking products and services.
Leadership in Retail Consumer Lending Products
In his current role at Fifth Third Bank, Jim Cross manages the Product Development Team responsible for Retail Consumer Lending Products. His portfolio includes Home Equity, Direct Auto, and Personal Loans. Since April 1, 2019, he has been instrumental in developing and refining these products to meet customer needs and drive business growth.