Juli Russell
About Juli Russell
Juli Russell is the Group Digital Marketing Manager at First Financial Bank in Cincinnati, Ohio, with extensive experience in digital marketing and consumer research.
Current Position at First Financial Bank
Juli Russell is currently serving as the Group Digital Marketing Manager at First Financial Bank in Cincinnati, Ohio, United States. In this role, she is responsible for overseeing the digital marketing strategies and initiatives to enhance the bank's online presence and drive customer engagement. Her work emphasizes developing comprehensive digital campaigns that align with the bank's overall marketing objectives.
Previous Roles at First Financial Bank
Before her current position, Juli held the title of Senior Manager, Digital Marketing & Sales at First Financial Bank from 2019 to 2023. In this capacity, she was integral in developing and implementing a comprehensive marketing automation strategy and leading the voice of the customer/customer experience measurement initiatives. Her efforts helped shape the bank's digital marketing strategies and improve customer satisfaction.
Experience at Kroger
Juli worked at Kroger in multiple roles from 2014 to 2019. She began as a Digital Marketing Manager, then progressed to Senior Marketing Coordinator, Health & Wellness, and eventually became the Senior Manager, Digital Communications. During her tenure, she managed numerous digital communication projects and coordinated health and wellness marketing initiatives, contributing significantly to Kroger's digital marketing success.
Early Career and Research Background
Juli started her career as a Sales Associate at Gainesville Health & Fitness Center in 2004. She then moved on to Directions Research, Inc, where she worked as a Research Analyst from 2006 to 2009. Her background in consumer research has been instrumental in shaping her approach to digital marketing, allowing her to effectively lead cross-functional teams and manage large technical programs.
Educational Background
Juli holds a Master's degree in Marketing Research from the University of Georgia, which she earned in 2006. She also has a Bachelor of Arts in Sociology from the University of Florida, completed in 2004. Her educational background has provided her with a strong foundation in marketing principles and consumer behavior, which she leverages in her professional roles.