Julia Kovaleva

Julia Kovaleva

Pr&Marketing Lead @ First Line Software

About Julia Kovaleva

Julia Kovaleva serves as the PR & Marketing Lead at First Line Software in Montenegro, where she has worked since 2018. With over 20 years of experience in public relations and integrated marketing communications, she possesses expertise across various industries and holds multiple degrees in journalism, psychology, and design.

Work at First Line Software

Julia Kovaleva has been serving as the PR & Marketing Lead at First Line Software since 2018. In this role, she has focused on enhancing the company's public relations and marketing strategies. Prior to this position, she worked as the Marketing Manager at First Line Software from 2018 to 2022, where she contributed to various marketing initiatives in Saint Petersburg, Russian Federation. Currently, she operates from Montenegro, continuing to develop and implement effective marketing campaigns.

Education and Expertise

Julia Kovaleva holds a diploma in TV and Radio Journalism from Saint-Petersburg State University, which she completed from 1999 to 2003. She is currently pursuing a Bachelor's degree in Counseling Psychology at the East European Institute of Psychoanalysis, a program she began in 2022. Additionally, she studied Counseling Psychology at the East-European Psychoanalytical Institute from 2020 to 2022. Her educational background supports her expertise in public relations and integrated marketing communications, with over 20 years of experience in these fields.

Background

Julia Kovaleva has a diverse professional background that spans various roles in public relations and marketing across different industries. She worked as a Consultant of External Communications and Business Development Manager at Arman Holding in Singapore for eight months in 2013 to 2014. She also held the position of Senior Account Manager at Ketchum Maslov in Moscow City for three months in 2014. Earlier in her career, she served as the Marketing and Public Relations Manager at RESTEC Group of Companies from 2001 to 2004 and as a PR Manager at Baltika Breweries from 2006 to 2007.

Achievements

Julia Kovaleva has developed a strong skill set in project delivery within public relations and integrated marketing communications. She possesses cross-industry expertise, ranging from B2C to B2B, and from FMCG to IT. Her areas of specialization include thought leadership, talent relations, awards management, and media training. Julia utilizes her background in psychology to enhance her team management and communication skills, fostering creativity and conceptual thinking within her teams.

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