Theodore Gerbick
About Theodore Gerbick
Theodore Gerbick serves as the Director of Marketing at First Western Trust, where he has worked since 2019. He holds an MBA in Leadership and Business Management from Kent State University and has extensive experience in marketing and product management across various financial institutions.
Work at First Western Trust
Theodore Gerbick has served as the Director of Marketing at First Western Trust since 2019. In this role, he is responsible for developing the strategy and approach for the company's charitable giving activities. He has contributed to the marketing efforts of the organization, focusing on delivering measurable marketing ROI. Gerbick has effectively managed a marketing budget exceeding $2 million, resetting priorities to enhance the bank's marketing performance.
Education and Expertise
Theodore Gerbick holds an MBA in Leadership and Business Management from Kent State University, where he studied from 2003 to 2005. He also earned a BA in Marketing from the same institution, completing his studies from 1995 to 2000. His educational background supports his extensive experience in marketing and management within the financial services sector.
Professional Background
Gerbick has a diverse professional background in marketing and product management across several financial institutions. Prior to his current role, he worked at CoBank as Vice President of DBS Product Marketing and Analytics from 2016 to 2019. He also held multiple positions at KeyBank, including Vice President of Marketing and Sales Enablement, Vice President of Payments and Innovation Marketing, and Vice President, Senior Product Manager. His early career included a role in marketing and graphic design at Carter Lumber.
Achievements
In 2021, Theodore Gerbick received a Silver 'Stevie' award for Sales Enablement Program of the Year, recognizing his contributions to marketing excellence. His work has led to significant advancements in marketing strategies and performance metrics within the organizations he has been part of, including the establishment of marketing ROI for the first time at First Western Trust.
Skills in Commercial Payments Services
Theodore Gerbick possesses expertise in a variety of commercial payments services, including ACH and liquidity services. His knowledge in this area complements his marketing and product management roles, allowing him to effectively communicate and promote financial products and services tailored to client needs.