Emmanuel Bret
About Emmanuel Bret
Emmanuel Bret serves as the CEO for France, Belgium, the Netherlands, and Luxembourg at Fisker Inc. He has extensive experience in the automotive industry, having held leadership positions at VINFAST LLC and BMW Group, where he focused on brand development and customer experience.
Current Role at Fisker
Emmanuel Bret serves as the CEO for France, Belgium, Netherlands, and Luxembourg at Fisker Inc. since 2022. In this role, he is responsible for the strategic implementation of Fisker's brand across these European countries. His focus includes enhancing brand engagement and loyalty through the development of both digital and physical customer experiences.
Previous Experience at VINFAST LLC
Before joining Fisker, Emmanuel Bret worked at VINFAST LLC as Deputy CEO - Global Sales and Marketing for eight months in 2022. Based in Hanoï, Vietnam, he led the global expansion strategy, concentrating on establishing the brand in new international markets.
Leadership at BMW Group
Emmanuel Bret held several leadership positions at BMW Group from 2010 to 2022. He served as CEO - Managing Director for BMW Group Sweden and BMW Northern Europe from 2018 to 2022. Prior to that, he was CEO - Managing Director for BMW Group Norway from 2014 to 2018 and General Manager - Sales for BMW & MINI in France from 2010 to 2014.
Education and Specialization
Emmanuel Bret studied at KEDGE Business School from 1992 to 1994 and also attended Paris-Pantheon-Assas University, where he achieved a Licence Droit des Affaires. Additionally, he completed the Build On Talent program for BMW Executives at IMD in 2006. His specialization lies in developing customer experiences that enhance brand engagement and loyalty.
Contributions to Electromobility
Emmanuel Bret played a pivotal role in the creation of the electromobility ecosystem in Norway and Sweden. His efforts contributed to the regions' leadership in electric vehicle adoption, showcasing his commitment to advancing sustainable transportation solutions.