Greg Shively
About Greg Shively
Greg Shively is a National Account Manager in the hospitality sector, currently working at Fitness On Demand and BI WORLDWIDE. He has extensive experience in sales and coalition loyalty marketing, having held various positions in notable companies over the past several decades.
Current Role at FitnessOnDemand
Greg Shively serves as the National Account Manager for Hospitality at Fitness On Demand, a position he has held since 2019. In this role, he focuses on developing and maintaining strategic partnerships within the hospitality sector. His responsibilities include enhancing brand loyalty and facilitating collaboration between manufacturers and professional end-users.
Previous Experience in Sales and Marketing
Greg Shively has extensive experience in sales and marketing across various organizations. He worked as a Vice President of Sales at AutoFlipr for one year and held the position of Corporate Account Executive at WAND Corporation for one year. His tenure at BI WORLDWIDE as Director of Coalition Loyalty Marketing lasted six years, where he managed loyalty programs and marketing strategies.
Coalition Loyalty Program Management
Shively successfully manages a coalition loyalty program known as Contractor Rewards, which includes 74,000 builders, remodelers, and trade contractors. This program allows manufacturers to access valuable data and communicate targeted messages to both current and potential customers. He oversees a system where points earned by contractors do not expire, fostering long-term engagement.
Educational Background
Greg Shively studied Communications at the University of Minnesota, where he earned a Bachelor of Arts degree. This educational background has contributed to his effective communication skills in his professional roles.
Career Timeline and Roles
Greg Shively's career spans several key positions in sales and marketing. He began as a Sales Representative at Sarstedt, Inc. in 1994 and progressed to roles such as Sales Executive at CA Technologies and National Sales Executive at Business Impact Group. His diverse experience includes managing sales teams and developing marketing strategies across different industries.