Elizabeth Zeigler
About Elizabeth Zeigler
Elizabeth Zeigler serves as the Senior Director of Lifecycle Marketing at FitOn, having previously held various marketing roles at Ibotta, Inc. and Textron Specialized Vehicles, where she focused on retention and growth marketing.
Current Role at FitOn
Elizabeth Zeigler currently serves as the Sr. Director of Lifecycle Marketing at FitOn. She has held this position since 2023. In her role, she focuses on developing and implementing strategies that enhance customer engagement and retention. Her experience in lifecycle marketing is integral to FitOn's growth and customer satisfaction efforts.
Previous Experience at Ibotta, Inc.
Prior to her current role, Elizabeth Zeigler worked at Ibotta, Inc. in various marketing positions. She began as an Associate Marketing Manager in 2018, then advanced to Senior Marketing Automation Associate for 10 months. In 2019, she became the Growth Marketing Manager, focusing on retention strategies for a year. In 2021, she served as the Associate Marketing Director, Lifecycle for six months, further honing her expertise in customer retention.
Experience at Textron Specialized Vehicles
Elizabeth Zeigler worked as a Digital Marketing Associate at Textron Specialized Vehicles from 2016 to 2017. In this role, she contributed to digital marketing initiatives, enhancing brand visibility and customer engagement. Her experience at Textron provided her with foundational skills in digital marketing strategies.
Educational Background
Elizabeth Zeigler studied at the University of South Carolina Darla Moore School of Business, where she earned a Bachelor's degree in International Business, Marketing, and French from 2012 to 2016. Additionally, she attended Tilburg University, where she also studied International Business and Marketing, achieving a Bachelor's degree in 2015.