Lindsay Cook
About Lindsay Cook
Lindsay Cook is the Co-Founder and CEO of FitOn, where she has led the company since 2018, achieving significant milestones in user engagement and partnerships. She has a background in brand management and marketing, with previous roles at Neutrogena, Fitbit, The Clorox Company, and Microsoft.
Work at FitOn
Lindsay Cook has served as Co-Founder and CEO of FitOn since 2018. Under her leadership, FitOn has achieved significant milestones, including surpassing competitors with three times more downloads than Peloton Digital and ten times more than Beachbody. Cook has been instrumental in positioning FitOn as a leader in health and fitness applications on both the App Store and Google Play. She has also guided the company in forming partnerships with over 13,000 health plans and enterprise customers to enhance preventative care solutions. Additionally, FitOn has recorded over 1 billion workout minutes completed by its members and received more than 400,000 five-star reviews, reflecting high user satisfaction and engagement.
Education and Expertise
Lindsay Cook holds an MBA from Harvard Business School, where she gained advanced knowledge in business management and strategy. She also earned a Bachelor of Business Administration (BBA) from the University of Michigan - Stephen M. Ross School of Business. Her educational background has equipped her with the skills necessary to navigate the complexities of the health and fitness industry and lead innovative initiatives at FitOn.
Background
Before co-founding FitOn, Lindsay Cook accumulated extensive experience in brand management and marketing. She worked at Microsoft Corporation as a Campaigns Manager and Product Manager from 2004 to 2008. Following that, she held positions at The Clorox Company as Brand Marketing from 2010 to 2012 and at Neutrogena in Brand Management for a brief period in 2009. Cook also served as VP, Head of Consumer Devices & Product Marketing at Fitbit from 2012 to 2018, where she contributed to product development and marketing strategies.
Achievements
Lindsay Cook has played a key role in FitOn's growth and success, leading the company to achieve over 1 billion workout minutes completed by its members. Under her guidance, FitOn has surpassed competitors in download numbers and has established partnerships with a wide array of health plans and enterprise customers. The company has also received over 400,000 five-star reviews, indicating strong user engagement and satisfaction.