Mady Peterson
About Mady Peterson
Mady Peterson serves as the Director of Content Marketing at FitOn, a position she has held since 2023. With extensive experience in content marketing and a strong background in communications and journalism, she specializes in creating engaging content and has been featured in various prominent publications.
Work at FitOn
Mady Peterson has served as the Director of Content Marketing at FitOn since 2023. In this role, she is responsible for overseeing the content marketing strategy, focusing on creating engaging content that resonates with FitOn's audience. Her position involves managing various content initiatives aimed at enhancing brand visibility and user engagement. Peterson's expertise in digital marketing supports her efforts to empower the FitOn brand through effective content strategies.
Previous Experience at Limeade
Before joining FitOn, Mady Peterson worked at Limeade for several years in various content marketing roles. She began as a Content Specialist from 2017 to 2018, then progressed to Senior Content Marketing Manager for a brief period in 2021. Following this, she held the position of Manager, Content Marketing from 2021 to 2023. Throughout her tenure at Limeade, Peterson developed a comprehensive understanding of brand messaging and content strategy.
Background in Communications and Journalism
Mady Peterson studied Communications and Journalism at Gonzaga University from 2011 to 2014. She also attended Chapman University, where she focused on Journalism from 2010 to 2011. This academic background provided her with foundational skills in writing, media, and communication, which she has applied throughout her career in content marketing.
Expertise in Content Marketing
Mady Peterson possesses expertise in various areas of content marketing, including brand messaging, SEO, copywriting, and social media. She specializes in creating both short-form and long-form content assets that engage audiences at different stages of the marketing funnel. Her skills in editorial syndication and corporate communications contribute to her ability to maintain a consistent brand voice across all marketing materials.
Media Features and Publications
Mady Peterson has been featured in several prominent publications, including ForbesLife, InStyle, and The Huffington Post. Her contributions to these outlets reflect her knowledge and experience in the field of content marketing. Peterson's work has also appeared in other notable publications such as Money, PopSugar, and Seattle Magazine, showcasing her ability to create impactful content that resonates with diverse audiences.