Russell Cook
About Russell Cook
Russell Cook is a Co-Founder and President at FitOn, with a background that includes founding AllTrails and holding various roles at Microsoft and BeRecruited. He has a degree in Electrical Engineering and Computer Science from Duke University and has been involved in multiple ventures in the tech and fitness industries.
Work at FitOn
Russell Cook serves as Co-Founder and President at FitOn, a role he has held since 2018. Under his leadership, FitOn has focused on providing accessible fitness solutions to users. His experience in the tech and fitness industries contributes to the company's mission of promoting health and wellness through innovative digital platforms.
Previous Experience at AllTrails
Russell Cook was the Founder and CEO of AllTrails from 2010 to 2015, where he played a crucial role in developing the platform that connects outdoor enthusiasts with trail information. He later transitioned to the role of Founder and President from 2015 to 2018, further shaping the company's direction in the San Francisco Bay Area.
Career at Microsoft Corporation
Russell Cook worked as a Technical Product Manager at Microsoft Corporation from 2004 to 2006. In this position, he was involved in product development and management, contributing to the company's technology initiatives during his tenure.
Educational Background
Russell Cook studied at Duke University, where he earned a Bachelor of Science in Engineering (BSE) with a focus on Electrical Engineering and Computer Science, along with a minor in Economics, from 2000 to 2004. He also participated in the Marketing Leadership Recruit (MLR) Program, studying Business from 2004 to 2006.
Involvement with HC9 Ventures
Since 2022, Russell Cook has been a Limited Partner at HC9 Ventures. In this capacity, he engages with investment opportunities and supports the growth of innovative startups, leveraging his extensive experience in entrepreneurship and technology.