Shahin Edalati
About Shahin Edalati
Shahin Edalati serves as the Senior Vice President and Executive Creative Director at FitOn, where he has worked since 2021. He has extensive experience in creative leadership roles across various companies, including Fitbit and SoFi, and holds a Bachelor of Design in Graphic Design from York University.
Current Role at FitOn
Shahin Edalati serves as the Senior Vice President and Executive Creative Director at FitOn, a position he has held since 2021. In this role, he contributes to the strategic creative direction of the company, which has positioned FitOn as a leading digital fitness and wellness platform. His leadership focuses on enhancing the brand's presence and user engagement through innovative design and storytelling.
Previous Experience at Fitbit
Prior to his current role, Edalati worked at Fitbit as the Senior Director of Creative Labs from 2014 to 2018. During his tenure, he was instrumental in developing creative strategies that supported Fitbit's brand initiatives. His experience at Fitbit provided him with insights into the intersection of technology and user experience in the health and fitness sector.
Educational Background in Graphic Design
Shahin Edalati studied Graphic Design at York University and Sheridan College, where he earned a Bachelor of Design (BDes) degree from 2000 to 2004. This educational foundation has equipped him with the skills necessary to create visually compelling designs and foster personal growth in others within the creative field.
Career Progression and Previous Roles
Edalati has held various positions in the creative industry, including roles as Associate Creative Director at Butler, Shine, Stern & Partners from 2009 to 2014, and as Executive Creative Director at SoFi from 2018 to 2019. He also worked as a Senior Designer at Interbrand and as a Design Creative at TAXI. His diverse experience spans multiple facets of creative direction and design, contributing to his expertise in brand storytelling.
Contributions to Creative Agencies
Throughout his career, Shahin Edalati has played a key role in establishing and managing in-house agencies. He focuses on multidisciplinary storytelling to enhance brand presence, demonstrating his commitment to creating visually appealing content that delivers measurable results. His approach emphasizes collaboration and innovation within creative teams.