Youmi Bang
About Youmi Bang
Youmi Bang is the Head of Accessories at FitOn, where she has worked since 2021. With over 13 years of experience in brand merchandising and product marketing, she has held various roles in notable companies including Fitbit and Stella & Dot.
Work at FitOn
Currently, Youmi Bang serves as the Head of Accessories at FitOn, a position she has held since 2021. In this role, she focuses on developing and implementing strategies for accessory products within the company's offerings. Her responsibilities include overseeing product development and ensuring alignment with market trends.
Previous Experience in Brand Merchandising
Before joining FitOn, Youmi Bang worked at Studs as Head of Brand Merchandising from 2019 to 2020. In this capacity, she was responsible for shaping the brand's merchandising strategies. Additionally, she held various roles at Fitbit, including Senior Manager of Product Marketing and Merchandising from 2017 to 2018, and Product Marketing and Merchandising Manager - Accessories from 2015 to 2017.
Education and Expertise
Youmi Bang studied at the University of California, Berkeley, where she earned a B.A. in Mass Communications and Political Science from 2005 to 2009. She also participated in a Study Abroad Program at The American University of Paris in 2008. With over 13 years of experience, she specializes in go-to-market strategies and has expertise in launching early seed products and brand product collaborations.
Background in Marketing and Events
Youmi Bang's early career included a position as Events Assistant at the Asian Business League of San Francisco in 2008. She also worked as a Marketing Research Assistant at the University of California, Berkeley from 2008 to 2009. Her experience spans various roles in marketing and merchandising, contributing to her comprehensive understanding of the industry.
Career Progression in Retail and Tech
Throughout her career, Youmi Bang has progressed through various roles in the retail and tech industries. She worked at Stella & Dot in multiple capacities, including Senior Merchandiser and Brand Manager for Keep Collective from 2012 to 2015, and Communications Manager for Sales and Marketing from 2010 to 2012. This diverse experience has equipped her with a robust skill set in brand merchandising and product marketing.