Ablla Feliciano
About Ablla Feliciano
Ablla Feliciano serves as the Director of Revenue Operations at Fivetran, bringing extensive experience in sales operations from her previous roles at Alteryx and other companies. She has a strong background in lead management and advocates for digital selling strategies.
Current Role at Fivetran
Ablla Feliciano serves as the Director of Revenue Operations at Fivetran, a position she has held since 2024. In this role, she focuses on optimizing revenue processes and enhancing operational efficiency within the organization. Her responsibilities include overseeing lead management, quota management, and process improvement initiatives to drive revenue growth.
Previous Experience at Alteryx
Feliciano has extensive experience at Alteryx, where she held several positions over a span of six years. She started as the Sales Operations Manager from 2016 to 2018 in Irvine, California, and later advanced to Director of Sales Operations from 2022 to 2024. In between, she served as Manager of Sales Operations from 2018 to 2021 in London, United Kingdom, and as Senior Manager of Sales Operations for 11 months in 2021.
Background in Sales Operations
Feliciano has a solid background in sales operations, with expertise in lead management, lead routing, territory design, and quota management. She has a strong interest in top-of-funnel processes and strategies, advocating for digital and social selling to enhance customer connections. Her experience spans multiple roles in various organizations, contributing to her comprehensive understanding of sales dynamics.
Education and Expertise
Ablla Feliciano studied Interpersonal Communication at California State University, Los Angeles, from 2004 to 2006. This educational background complements her professional expertise in sales operations and revenue management, equipping her with skills to effectively communicate and implement strategies within her roles.
Early Career Experience
Feliciano's early career includes diverse roles that laid the foundation for her future in sales operations. She worked at Disneyland Resort as an Attractions General Lead from 1998 to 2002 and later at CBS Radio as a Marketing and Promotions Coordinator from 2004 to 2005. Additionally, she served as Sales Business Performance Lead at Sage from 2006 to 2016, further enhancing her operational skills.