Alex Hauer
About Alex Hauer
Alex Hauer serves as the Lead Product Marketing Manager at Fivetran, where he has worked since 2022. He has a background in economics from Davidson College and has held various marketing roles at companies including Datorama and Macy's.
Work at Fivetran
Alex Hauer has been serving as the Lead Product Marketing Manager at Fivetran since 2022. In this role, he focuses on developing and implementing marketing strategies that resonate with both internal teams and data practitioners. His experience in product marketing is instrumental in aligning the company's offerings with market needs, ensuring that Fivetran's solutions are effectively communicated to potential clients.
Previous Experience at Datorama
Prior to joining Fivetran, Alex Hauer worked at Datorama, a Salesforce Company, where he held several positions from 2019 to 2022. He started as a Sr. Solutions Consultant and transitioned to Product Marketing Manager, contributing to the integration and success of Datorama's solutions post-acquisition by Salesforce. His role involved creating user-friendly, people-centric data solutions that catered to both sales and services teams.
Background and Education
Alex Hauer studied at Davidson College, where he earned a Bachelor of Arts (BA) in Economics. He also studied at Universidad de Granada, further expanding his educational background. This academic foundation supports his expertise in marketing and product management within the technology sector.
Career at Macy's and Razorfish
Before his tenure at Datorama, Alex Hauer gained experience at Macy's, where he worked in Merchandise and Inventory Planning from 2013 to 2015. He then moved to Razorfish, serving as Marketing Technology and Media Manager from 2015 to 2016. These roles provided him with a strong foundation in marketing and inventory management, which he later applied in the technology industry.
Authorship and Thought Leadership
Alex Hauer has contributed to industry discussions through his writing, including a blog post on the topic of ETL vs. ELT. In this post, he advocates for a post-load process, showcasing his knowledge and insights into data management practices. His thought leadership reflects his commitment to enhancing understanding of complex data solutions.