Annie Johansen
About Annie Johansen
Annie Johansen is a Senior Field Marketing Manager with extensive experience in organizing and promoting marketing events across North America. She has held various marketing roles at companies such as Fivetran, Zayo Group, and TeleTech, and holds a Bachelor of Arts in Integrative Physiology from the University of Colorado Boulder.
Current Role as Senior Field Marketing Manager
Annie Johansen currently holds the position of Senior Field Marketing Manager at Fivetran, a role she has occupied since 2020. In this capacity, she focuses on managing field marketing initiatives and strategies within the Greater Denver Area. Her responsibilities include overseeing marketing budgets, optimizing analytics through tools such as Looker, Salesforce, and Marketo, and ensuring alignment with the company's programming goals. Johansen's work involves promoting various marketing events and measuring the return on investment against program objectives.
Previous Experience at Fivetran
Before her current role, Annie Johansen served as Field Marketing Manager at Fivetran from 2019 to 2020. During this year, she was responsible for planning and executing field marketing events, which included trade shows, conferences, and webinars. Johansen built landing pages, developed email sequences, and created social media plans to support these events. Her efforts contributed to enhancing the visibility and effectiveness of Fivetran's marketing campaigns.
Educational Background
Annie Johansen earned her Bachelor of Arts degree in Integrative Physiology from the University of Colorado Boulder. She also studied International Business at the University of Economics in Prague. Prior to her university education, she completed her high school education at Littleton High School, where she focused on Multi-/Interdisciplinary Studies. This diverse educational background has equipped her with a broad understanding of both physiological concepts and business principles.
Field Marketing Experience
Annie Johansen has extensive experience in field marketing, having worked in various roles across different organizations. She was a Field Marketing Specialist for the East Region at Zayo Group from 2018 to 2019, where she contributed to marketing strategies in the Denver area. Prior to that, she worked as a Marketing Specialist at TeleTech Technology in 2017 and as an Event Coordinator at the same company from 2015 to 2017. Her early career also includes an internship at Revel + Bloom in 2014, where she gained foundational experience in event planning and marketing.
Internship Experience
Annie Johansen began her professional journey with internships that provided her with valuable experience in event planning and public relations. She interned at The Collective 360 in 2013, where she was involved in event planning and PR efforts. Additionally, her internship at Revel + Bloom in 2014 allowed her to research, plan, and promote field marketing events across North America. These early experiences laid the groundwork for her subsequent roles in field marketing.