Catherine O`reilly
About Catherine O`reilly
Catherine O'Reilly is a Senior Director of EMEA Marketing at Fivetran, with extensive experience in international B2B marketing and a strong background in digital marketing. She has held various marketing leadership roles across several companies, demonstrating expertise in data-driven strategies and team management.
Current Role at Fivetran
Catherine O'Reilly serves as the Senior Director of EMEA Marketing at Fivetran, a position she has held since 2023. In this role, she focuses on driving marketing strategies across the EMEA region. Her responsibilities include overseeing marketing initiatives and ensuring alignment with the company's objectives. Catherine's experience in the IT sector enhances her ability to navigate the complexities of international B2B marketing.
Previous Experience in Marketing
Catherine O'Reilly has held various marketing roles throughout her career. She worked at Kaseya as EMEA Marketing Manager from 2016 to 2017 and later as EMEA Marketing Director from 2017 to 2020. Prior to that, she was the Head of International Marketing at OneLogin from 2021 to 2022. Her tenure at IONA Technologies included positions as Marketing Manager - EMEA from 1998 to 2005 and Marketing Director - EMEA from 2005 to 2008. These roles contributed to her extensive experience in the IT marketing landscape.
Education and Expertise
Catherine O'Reilly holds a Postgraduate Diploma in Marketing Management from Technological University Dublin. She also earned a Professional Diploma in Digital Marketing from the Digital Marketing Institute in 2013. Additionally, she has a BA in French and German from Trinity College Dublin. Her educational background supports her expertise in integrated direct marketing and digital marketing, which are integral to her marketing strategies.
Skills in Team Management
Catherine O'Reilly possesses strong skills in managing and working with virtual and remote teams. This capability is essential in today's global business environment, where collaboration across different locations is common. Her experience in leading diverse teams enhances her effectiveness in executing marketing strategies and achieving organizational goals.
Proven Marketing Strategies
Catherine has a proven ability to develop product marketing and proposition development strategies. Her focus on results analysis and reporting ensures that her marketing strategies are data-driven and effective. With over 15 years of experience in the IT sector, she has a comprehensive understanding of the market, which informs her strategic decisions and enhances product market presence.