Ciara Rafferty
About Ciara Rafferty
Ciara Rafferty serves as the Customer Marketing Lead at Fivetran, where she focuses on customer expansion campaigns and strategies. She has a background in customer advocacy and has held various marketing roles across several companies, including KPMG and Consumer Reports.
Current Role at Fivetran
Ciara Rafferty serves as the Customer Marketing Lead at Fivetran, a position she has held since 2022. In this role, she focuses on customer expansion campaigns and strategy, aiming to enhance the overall customer experience. Her responsibilities include developing and implementing marketing initiatives that support customer engagement and advocacy.
Previous Experience at Fivetran
Prior to her current role, Ciara Rafferty held several positions at Fivetran. She worked as a Senior Customer Marketing Manager for 7 months in 2022, and as a Customer Marketing Manager for 11 months from 2021 to 2022. Additionally, she was a Content Marketer from 2018 to 2019 and a Customer Advocacy Manager from 2019 to 2021. Throughout her tenure, she developed a customer advocacy strategy and program that improved the transition from customer adoption to advocacy.
Professional Background
Ciara Rafferty has a diverse professional background. She worked as a Writer at KPMG for 11 months in 2017-2018, and as a Health Editorial Intern at Consumer Reports for 2 months in 2013. Additionally, she interned at Merrill Lynch in Wealth Management for 3 months in 2012 and served as an Analyst at Corporate Insight from 2014 to 2016 for 2 years. Her experiences span various roles in marketing, writing, and analysis.
Education and Expertise
Ciara Rafferty studied at Villanova University from 2010 to 2014, where she earned a Bachelor of Arts degree with a focus on Psychology, Business, and Spanish. She also attended the University of Galway in 2012 for a brief period. Her educational background supports her expertise in customer marketing and strategy development.
Passion for Customer Journey Improvement
Ciara Rafferty is passionate about improving the customer journey, particularly in the transition from adoption to advocacy. This focus is evident in her work at Fivetran, where she has developed strategies aimed at enhancing customer engagement and satisfaction.