Dayna Shoemaker
About Dayna Shoemaker
Dayna Shoemaker is a Senior Manager of Enterprise Product Marketing at Fivetran, where she has worked since 2022. She has held various marketing roles at companies such as Matillion, PortSwigger, and Informed Solutions, and she holds advanced degrees in International Relations and Management and Corporate Communications.
Current Role at Fivetran
Dayna Shoemaker serves as the Senior Manager of Enterprise Product Marketing at Fivetran. She has held this position since 2022 and is based in the United Kingdom. In her role, she is responsible for overseeing product marketing strategies aimed at enterprise clients, ensuring alignment with market needs and company objectives.
Previous Experience at Fivetran
Prior to her current role, Dayna worked at Fivetran as a Senior Product Marketer from 2021 to 2022. She also served as the Manager of Enterprise Product Marketing for a brief period in 2022. Her experience at Fivetran has contributed to her understanding of product marketing within the data integration industry.
Experience at Matillion
Dayna has significant experience in product marketing from her time at Matillion. She worked as the Marketing Content Manager from 2017 to 2018 and later as the Product Marketing Manager from 2018 to 2020. Her roles involved creating marketing strategies and content that supported product launches and customer engagement.
Background in Project Management
Before her marketing roles, Dayna was employed at Informed Solutions as a Programme and Project Office Associate from 2015 to 2017. This position provided her with foundational skills in project management and organizational processes, which are beneficial in her marketing career.
Educational Qualifications
Dayna holds a Master of Arts (MA) in International Relations and Management from the University of St Andrews, which she completed from 2009 to 2013. She also earned a Master of Science (MSc) in Corporate Communications and Reputation Management from The University of Manchester, studying from 2014 to 2015. These educational experiences have equipped her with a strong understanding of communication strategies and management principles.