Joicee Lu
About Joicee Lu
Joicee Lu is a Senior Account Based Marketing Manager at Fivetran, with a background in digital marketing and a focus on storytelling to connect organizations with their audiences. She holds a Bachelor of Arts from UC Santa Barbara and has experience in various marketing roles across multiple companies.
Work at Fivetran
Joicee Lu currently serves as the Senior Account Based Marketing Manager for Enterprise at Fivetran. She has held this position since 2023, contributing to the company's marketing strategies and initiatives. Previously, she worked at Fivetran as an Account Based Marketing Manager for Enterprise from 2022 to 2023. In her roles, she focuses on developing targeted marketing approaches that align with the needs of enterprise clients.
Education and Expertise
Joicee Lu studied at The London School of Economics and Political Science (LSE), where she focused on International Global Economy and Immigration Policy, achieving the status of Visiting Scholar in 2018. She also earned a Bachelor of Arts degree in Communication Studies and Political Science with an emphasis in International Relations from UC Santa Barbara. Her education provides a strong foundation for her work in marketing and communications.
Background
Joicee Lu has a diverse professional background in marketing and communications. She began her career as a Campus Brand Ambassador for the Up & Up College Festival Series in Santa Barbara, California, from 2018 to 2019. She then transitioned to JMA Organic, where she worked as a Digital Marketing Manager and previously as a Marketing Content Manager. Additionally, she has experience as a Marketing Associate at Protagonist and held various research roles at UC Santa Barbara.
Achievements
Throughout her career, Joicee Lu has demonstrated a strong focus on bridging the gap between organizations and their audiences through storytelling. Her work in various marketing roles has involved developing creative strategies that enhance brand engagement. She has also shown a commitment to team-oriented projects and has expressed a keen interest in further exploring digital, brand, and product marketing.