Julie Liu
About Julie Liu
Julie Liu is a Senior Director of Product Strategy & Operations at Fivetran, with extensive experience in product management and digital transformation across various industries. She holds a BA in Economics from the University of Maryland and an MBA in Marketing and Strategy from UCLA Anderson School of Management.
Current Role at Fivetran
Julie Liu serves as the Senior Director of Product Strategy & Operations at Fivetran since 2022. In this role, she focuses on aligning product strategy with operational execution to drive growth and efficiency. Her expertise in product development and market strategies supports Fivetran's mission to simplify data integration for businesses.
Previous Experience at Rodan + Fields
Prior to her current position, Julie Liu held multiple roles at Rodan + Fields. She served as Senior Director of Product Management & Digital Transformation from 2020 to 2022, where she led initiatives to enhance product offerings and digital capabilities. She also worked as Director of Digital Marketing from 2018 to 2019 and as Director of Brand Marketing from 2016 to 2017, contributing to the brand's growth and market presence.
Education and Expertise
Julie Liu earned her Bachelor of Arts in Economics from the University of Maryland and later obtained her MBA in Marketing and Strategy from UCLA Anderson School of Management. Her educational background complements her extensive experience in product strategy and operations across various industries, including SaaS, eCommerce, CPG, and Food & Beverage.
Background in Marketing and Consulting
Julie Liu's career began in marketing and consulting. She worked as a Marketing Associate for BOTOX® Cosmetic at Allergan from 2003 to 2004. She also served as a Management Consultant at PriceWaterhouseCoopers from 1998 to 2000. Her diverse background includes roles in sales solutions at USATODAY.com and product innovation at Jamba Juice, where she spent nine years.
Skills and Capabilities
Julie Liu possesses a comprehensive understanding of the product development lifecycle, from user research to go-to-market strategies. She is recognized for her ability to develop new organizational capabilities and build high-performing teams. Her customer-centric, data-driven, and solutions-oriented mindset enhances her effectiveness in product strategy and operations.