Kenzie Fetzer Taylor
About Kenzie Fetzer Taylor
Kenzie Fetzer Taylor is a Senior Marketing Campaign Manager with expertise in marketing analytics and a decade of experience in the B2B software industry. She has held various marketing roles at Amazon Web Services and currently works at Fivetran, focusing on data-driven decision-making to optimize marketing campaigns.
Current Role at Fivetran
Kenzie Fetzer Taylor has been serving as a Senior Marketing Campaign Manager at Fivetran since 2023. In this role, she focuses on developing and executing marketing campaigns that leverage data analytics to drive performance. Her expertise in marketing analytics is essential for optimizing these campaigns and ensuring they align with business objectives. Based in Denver, Colorado, she contributes to enhancing the company’s marketing strategies and overall brand presence.
Previous Experience at Amazon Web Services
Kenzie Fetzer Taylor held multiple roles at Amazon Web Services (AWS) from 2020 to 2023. She served as Digital Marketing Manager, focusing on Category and Industry Lifecycle Marketing for the AWS Americas Field Marketing team. Following this, she worked as a Marketing Campaign Manager for Databases within AWS Global Campaigns. Her final position at AWS was as Category Marketing Manager for Storage, where she operated for seven months. These roles provided her with extensive experience in marketing analytics and campaign management.
Education and Expertise
Kenzie Fetzer Taylor earned a Bachelor of Science in Marketing from the University of Denver - Daniels College of Business. Additionally, she studied Spanish and Iberian Studies at the University of Granada in Spain, where she was recognized as a Cherrington Global Scholar. Her educational background supports her expertise in demand generation and sales enablement, which are vital for aligning marketing initiatives with sales objectives.
Career Background in Marketing
Kenzie Fetzer Taylor has over a decade of experience in the B2B software industry, which has equipped her with a deep understanding of business-to-business marketing dynamics. Prior to her roles at AWS, she worked as a Demand Generation Marketing Manager at Matillion and as a Marketing Intern at The Hess Collection Winery. Her comprehensive skill set includes marketing analytics, SEO, advertising, and web design, which contribute to her effectiveness in creating impactful marketing campaigns.