Michael Bull
About Michael Bull
Michael Bull serves as the Director of Technology Alliances at Fivetran, where he has worked since 2020. He has over a decade of experience in sales enablement and product marketing, with a background that includes roles at Google, Yahoo!, and Segment.
Current Role at Fivetran
Michael Bull serves as the Director of Technology Alliances at Fivetran, a position he has held since 2020. In this role, he focuses on establishing and managing partnerships that enhance Fivetran's technology ecosystem. His work involves collaborating with various stakeholders to drive product adoption and revenue growth. Based in the San Francisco Bay Area, he has contributed to Fivetran's mission of simplifying data integration for businesses.
Previous Experience at Segment
Before joining Fivetran, Michael worked at Segment as a Technology Partner Manager from 2019 to 2020. During his tenure, he was responsible for managing technology partnerships that supported Segment's data infrastructure solutions. His experience at Segment added to his expertise in the technology and analytics sectors.
Background in Media and Advertising
Michael has a diverse background in media and advertising. He worked at Google as Head of Industry, Media Platforms from 2016 to 2019, where he led initiatives in the media sector. Prior to that, he held various roles, including Major Accounts Advertising Coordinator at Bay Area News Group from 2004 to 2006 and Account Manager at AOL from 2006 to 2010. These positions contributed to his understanding of media strategies and advertising operations.
Education and Expertise
Michael Bull earned a Bachelor's degree in Marketing from the University of Pittsburgh. His educational background complements his professional experience, which spans over a decade in sales enablement, product marketing, strategy, and operations. He specializes in the media, analytics, and SaaS marketing technologies sectors, focusing on building high-performing cross-functional teams.
Career Progression and Roles
Throughout his career, Michael has held various roles that showcase his versatility and expertise. He worked as an Account Executive at Google for five years, managing DoubleClick accounts. He also served as a Sr. Account Manager at Dapper and a Display Initiatives Strategist at Yahoo! His career reflects a consistent focus on driving growth and enhancing product strategies across different organizations.